Martha's Dare inspiring you to achieve your dreams

Proud to be an IT Girl

I am proud to be one of the 25% of women in IT in Canada. On October 23rd, 2011 I will have worked for Cisco for 11 years over which I have had 11 different roles ranging from being a technical support engineer to a Senior Manager leading business strategy. These roles have challenged me, taught me new skills, introduced me to a wide range of cultures, and most importantly have provided me the opportunity to work with some kick ass people. However, what makes me value Cisco and our industry most is how the technology we make, and use, allows me to live the life I love.

Top 5 reasons why I love working in IT:

1. I can live where I want. My team is everywhere but Toronto. Through the use of video conferencing, Cisco Telepresence, and collaboratiion technology, I am able to work from anywhere. Give me the phone and the internet and I am ready to go.

2. I work in a dynamic industry. As a result, I have to be constantly learning to stay on top of market trends, lead my team to move quickly to meet customer needs, and take risks and innovate to beat the competition. There is no time to get bored !

3. I have a global impact. Each day I lead and inspire people around the world. Today I spoke to people in 6 cities, across three different countries. My conversations included the topics of personal development, early career choices, technology strategy, product management and operational excellence. I know that my passion and my strengths have a global impact. The world is my play ground.

4. My job is a mashup of my passions and expertise. Each day I get to use my passion for leadership and inspiring others with my knowledge of services and networking. Passionate professionals in biology, astrophysics, imaging, banking and government also apply their technology expertise to industry. Check out their stories at !

5. I am changing the world. The brilliant part about technology is that anything is possible. If you can dream it, the right group of smart motivated people can make it happen. I have the cool job of making products that improve the lives of our customers. I like to think that for every hour they aren’t trying to fix their network, they can be developing themselves, spending time with their families, or merely taking care of the important things in life. I know that my team makes a difference in the lives of our customers, and I love that.

Working in IT enables me to live the life I want, where I want, doing the things I love – all while making a difference in the world. You can do it too! Consider a job in IT today !

About Martha van Berkel

Martha is the co-founder of Marketing Technology company - Hunch Manifest. She likes to fire up customer adoption and disrupting industries! She is a entrepreneur and a Mom!

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